I’ve gotta say, I was more than a bit excited when I recently received an invite to attend a “Sneak Peek Blogger Event” at the newly remodeled Michaels Craft Store in Saugus, Mass.
After all, I do spend quite a bit of time (and $$$!) there gathering materials for my very many, many DIY projects! And, I love to blog about them. So, I was delighted to have an opportunity to meet other area bloggers, take part in a craft session and have a tour of the fresh new look of my local Michaels store! Along with 27 other Boston area stores, the Saugus Michaels is unveiling a brighter, fresher style that is less cluttered, much more organized and shopper friendly.
Upon our arrival, we were greeted and escorted into the Michaels Craft Room (which is, FYI, available to the public for group craft projects-good to know : ) After having a yummy bite and an Italian Soda (many of us had never heard of it, but so delish!), we were instructed in our craft projects, then left to our own devices and Exacto knives to create the perfect Boston Skyline from scrapbook paper and canvas.
Once our projects were completed, we were off on the store tour, led by Brett, the district manager along with several store employees, all of whom are now sporting bright red shirts so they are easy to spot when you need a crafty, helping hand.
Having shopped here numerous times in the past, the first change I noticed was the wall banner circling the entire store, high enough to spot from any vantage point and identifying key shopping areas. Other new features include signage that not only identifies the area, but informs the shopper what is available in each aisle.
One of the most noticeable changes throughout the store were the information boards associated with the products. I dabble in cake decorating from time to time, and I know my way around a pastry bag. BUT, what would be a simple cake decorating project for me could be an overwhelming task to an aspiring Cake Boss wanna be. So, Michaels solved this dilemma by not only stocking the shelves with the necessary tools, but also by adding these information and instruction boards (kind of like Pinterest in real life : )
The chalk and chalkboard section, which is still so trending on Pinterest right now, has it’s own “Pin” board, where customers can get inspiration, then grab the necessary supplies to create the project of their choice.
As we turned each corner, I continued to be impressed by the overall look of the store with its colorful displays and variety of items for any imaginable craft project. AND, so excited to see that they are finally carrying my latest DIY obsession-Americana Chalky Paint by DecoArt!! I have just started using this product, and I can’t wait to share my first project with all of you. But for now, you will have to take my word for it that these paints and finishes are like nothing you may have worked with in the past.
So, now that I’ve given you the condensed tour, its your turn to head to your nearest Michaels to see what the blogging fuss is about! On Sunday, May 4th, there will be a grand re-opening of the Boston-area Michaels Stores featuring a 9:45 am ribbon-cutting ceremony, and over $1000 in gift card giveaways!! So, get crafty Boston, and…
I hope you have a creative and inspired Sunday, everyone. And if you do happen to visit your local Michaels, tell them Sue from Country Design Home sent you! Susan